Turning Creativity into Client Results


Working with CommAgency showed me that every organization has a story to tell. My role wasn’t simply to produce videos. I had to understand each client’s goals and translate their message into engaging visual content that connected with their audience.
While live production pushes my adrenaline, working with CommAgency taught me a different side of media. I learned the importance of client communication, planning, and accountability.
Real Clients, Real Deadlines
CommAgency isn’t a classroom project; it’s a real agency with paying clients. That means deadlines, expectations, and collaboration with professionals. I’ve worked on concept pitches, shot lists, and edits that had to meet both creative and business goals. It pushed me to think like a professional, not just a student.
Blending Creativity with Strategy
Producing marketing content requires balance. Every decisions from scripting to editing should support the client’s message. You have to understand the audience, stay on-brand, and still make the visuals engaging. It’s taught me that creativity works best when it’s backed by structure and respect for the client’s vision.
Here are some of the videos I’ve worked on!
Learning Factory – CNC Router
Produced a promotional video introducing the Penn State Learning Factory’s CNC Router. The goal was to generate excitement around the addition of this technology while showcasing its capabilities and encouraging student engagement with the facility.
Learning Factory – Wood Planer
Produced an instructional video demonstrating the safe and proper operation of the Learning Factory’s wood planer. The project focused on creating clear, easy-to-follow guidance for students before using the equipment.
Learning Factory – Additive Manufacturing
Created an educational overview introducing the various additive manufacturing technologies available within the Penn State Learning Factory. The video explains different 3D printing methods and demonstrates how students can utilize these resources for academic and personal projects.
Anti-Hazing Awareness Campaign
Produced an awareness campaign encouraging students to recognize and speak out against forms of hazing that may not fit traditional stereotypes. The project used dramatized reenactments based on real experiences while protecting participants’ identities through student actors. The video concludes by promoting positive alternatives for building friendships and strengthening organizations without hazing.
Bellisario Family Album
Created a montage-style promotional video highlighting the resources, opportunities, and sense of community within the Donald P. Bellisario College of Communications. The project was designed to showcase student life and foster a welcoming image of the college.
Bellisario Researchers
Produced a documentary-style feature following four Bellisario College faculty members, exploring their academic journeys and the passion that inspired their research careers. The goal was to provide prospective students with a personal look at the people behind the college.
Building Emergency Evacuation Planning (BEEP)
Served as the primary videographer and editor for a training video explaining Penn State’s Building Emergency Evacuation Planning (BEEP) procedures. The project communicates emergency protocols in a concise and accessible format for students, faculty, and staff.
Social Media Content

In addition to producing marketing videos, I created and edited short-form social media content for AccuWeather. These projects focused on delivering engaging, informative weather content tailored for digital audiences while maintaining the company’s visual style and messaging.
Live Television Directing
The Centre County Report is Penn State’s student-produced television newscast, providing hands-on experience in a professional live broadcast environment.
As a member of the production crew, I supported weekly live broadcasts by monitoring and operating the automated production workflow. While many technical processes were automated, the role required maintaining situational awareness, coordinating with the production team, and ensuring each broadcast ran smoothly from start to finish.
https://bellisariostudentmedia.psu.edu/story/centre-county-report-december-12-2025
https://bellisariostudentmedia.psu.edu/story/centre-county-report-november-14-2025
https://bellisariostudentmedia.psu.edu/story/centre-county-report-october-24-2025
https://bellisariostudentmedia.psu.edu/story/centre-county-report-october-3-2025
